Ethiopia's trusted mobility partner.
Paul Ries & Sons delivers passenger vehicles, commercial vehicles, genuine parts, aftersales support, fleet programmes and EV-ready services, backed by decades of local experience.
A legacy that gives confidence in what comes next.
Few enterprises in East Africa can trace an unbroken line back to the 1860s. That history matters for what it proves: staying power, standards and relationships that hold.
A trading house takes root.
A long-standing presence in Ethiopian trade and enterprise: the foundation for everything that followed.
First automotive brand.
Peugeot arrives alongside a pioneering portfolio that also brought General Motors, Opel, Telefunken and Procter & Gamble to Ethiopia.
Automotive experience begins.
The start of more than five decades serving Ethiopia's automotive sector, with technical, commercial and aftersales expertise built customer by customer.
A portfolio built brand by brand.
TATA from 2013, KIA from 2023, Dongfeng and SITRAK from 2026, and ROX from 2027. Vehicles, genuine parts, service and readiness for the new-energy era.
Global brands. Local expertise. One trusted partner.
Five brands across passenger, pickup and commercial vehicles for families, professionals, fleets and industries, all backed by genuine parts and factory-standard service.
Genuine parts · Workshops · Service support · Fleet care
Modern design and dependable engineering for Ethiopian families and businesses, backed by genuine parts and manufacturer-backed service.
Crafting the ultimate travel experience
Range-extended electric SUVs built for the wild: all-terrain capability, long-distance range and a cabin that treats every journey as an occasion.
Legends of toughness.
Rugged, dependable pickups, led by the Z9, built for work, trade and adventure across Ethiopia, and backed by genuine parts and service.
A ride for every need.
Light and heavy commercial vehicles represented over the decades, chosen for durability and the workloads that keep Ethiopian business moving.
Heavy duty for hard work.
Heavy-duty trucks for construction, logistics and long-haul transport, supported by PRS workshops, genuine parts and fleet-service capability.
Mobility solutions for Ethiopia's future.
More than a distributor: a partner to families, businesses, fleets and industries, from first purchase through every kilometre after.
Reliable vehicle options for families, professionals and everyday customers: modern cars and SUVs backed by manufacturer-standard service.
Vehicles and support for logistics, construction, agriculture, trade and business operations, from purchase guidance to maintenance planning and service-level agreements.
Service, parts, maintenance and technical support that keep customers moving, with trained technicians, complete workshops and a distribution network across Ethiopia.
Supporting Ethiopia's transition toward cleaner, smarter transport, with EV-ready workshops and turnkey AC and DC charging for personal and commercial applications.
A vision built on trust.
Our vision is to be Ethiopia's mobility provider of choice, delivering trusted brands, professional service, customer-focused solutions and practical innovation for the future of transport. Four values govern how we get there.
Clear advice, clear expectations and open communication.
Honest service, trusted brands and long-term relationships.
A committed team focused on progress, customers and continuous improvement.
Skilled people, reliable processes and service discipline.
Moving with a country on the rise.
How we move forward.
We are committed to sustainable growth: serving customers better, supporting our people, strengthening our communities, and investing in cleaner, smarter transport for Ethiopia.
Solutions built around real customer and business needs.
A professional workplace where people can grow and perform.
Partnerships that support people, skills and long-term progress.
Practical steps toward cleaner, more efficient transport solutions.
The NEFC GroupBacked by regional strength. Grounded in Ethiopia.
As part of the NEFC Group, Paul Ries & Sons combines deep Ethiopian market experience with regional capability, commercial discipline and a long-term commitment to its customers across transport, trade and engineering.
The oldest name in the group. More than five decades of passenger and commercial vehicles, backed by aftersales discipline for both ICE and EV across Ethiopia.
The regional group behind Paul Ries & Sons, with interests spanning automotive, machinery, trade and long-term investment across the Middle East and Africa.
